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Own a piece of a sustainable future
Join us today and help keep the UK goat dairy industry moving towards a more sustainable future. You can support British farming and help us to fulfil our mission of putting all of the UK dairy goats into the food chain.
We’re Crowdfunding!
Cabrito requires investment to build its own butchery and dedicated packing site to meet growing demand, improve its customer service and exploit its position in the market.
Our Story
Cabrito takes goats, that would previously have been euthanised, and has them reared for meat to be sold online and wholesale.
Kid goats are a waste product of the UK dairy industry. You can't milk male goats so, in the dairy system, they have no purpose. And, with the UK having no cultural history of eating goat meat, the overwhelming majority are euthanised at birth.
Cabrito's founders believe that in a world where we must be mindful of the resources we have, its unacceptable that healthy animals are euthanised at birth instead of going into the food system.
@jameswhetlor
Meet James, co-founder of Cabrito and ‘The Goatman’ in this short video
James has strived to prevent the needless waste of goats. Working with dairy farmers and using his chef contacts, James has created a market for UK goat meat, giving the animals monetary value for the farmers and selling a 'new' protein for chefs to turn into delicious plates of food. Building on this success, Cabrito now also has a growing audience of home cooks who purchase goat via our online shop.
James's award-winning debut book, Goat: Cooking and Eating (Quadrille, 2016) includes 100 recipes from himself and renowned chefs including household names Yotam Ottolenghi, Hugh Fearnely-Whittingstall, Jermey Lee & Olia Hercules.
James is International Director of Goatober, a campaign that promotes goat meat as an ethical meat and is currently writing his third cook book.
Our UK Farmers
We work directly with the UK goat dairy industry. Delamere, one of the industry leaders and supermarket brands, invested in Cabrito in 2016. All the goats we sell are reared on the farms on which they are born.
We take the husbandry seriously. All of the farms have the highest welfare standards and are independently audited to ensure those standards are maintained. Cabrito supports British farming by giving farmers a new revenue stream and in our post-Brexit world where supermarket shelves will be filled with meat that's travelled halfway around the world, this provides a home grown alternative.
Meet Will Frost, the 2019 Farmers Weekly Dairy Farmer of the Year.
Our Success So Far...
Cabrito has won multiple awards since it's inception but perhaps our greatest success is the change created in the dairy system itself. Today, the kid goats are seen as an asset, rather than a waste product.
Observer food Monthly Winner 2014 Best Producer
Good Housekeeping winner 2016 Champion Meat Producer
BBC R4 Food and Farming Awards Finalist 2017
Young British Foodies Winner Meat Award 2016
Sustainable Restaurant Association winner 2018
Cabrito goat main course’s championed in 2015 & 2016
Our Happy Customers
Cabrito in the grill at Temper restaurant, soho
Where is the value?
- Online web sales grew 315% in 2020 but crucially in 2021 have grown 46%.
- Venison sales (closest comparison) in the UK are £14.4million pa.
- Already supplying national restaurant brand & supermarket supplier.
- Pre-pandemic we supplied some of the UK's top restaurants
£310k
PA London restaurant sales pre pandemic
315%
Increase in online sales 2020 YOY
46%
Increase in online sales 2021 YOY
The Market Potential:
We calculate, if all the kids were kept alive in the UK, the industry is worth over £5million a year.
Our Unique Position:
Cabrito is in a unique position because we have no direct competition. With our partner-investors, Delamere Dairy Ltd, one of the UK’s largest goat dairy companies, we have a secure supply chain.
We’re Well Established:
Cabrito has a loyal online customer base and robust pre pandemic restaurant sales. We benefit from strong industry relationships and already supply a national restaurant chain.
How Does Investing Work?
You can buy equity in Cabrito from as little as £10 and join us on our journey to make money while reducing food waste.
- Your investment buys equity (shares) in Cabrito. Over time we hope the value of your shares will increase.
- As an investor you will receive a reward for your investment, depending on how much you invest.
- CrowdCube will act as your ‘broker’ but we are here to answer any questions.
- Cabrito is eligible for EIS meaning you can claim up to 30% income tax relief on your investment. Please read here for further details.
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Disclaimer:
Investing in start-ups and early-stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution, and it should be done only as part of a diversified portfolio. Crowdcube is targeted exclusively at investors who are sufficiently sophisticated to understand these risks and make their own investment decisions. You will only be able to invest via Crowdcube once you are registered as sufficiently sophisticated. Please click here to read the full Risk Warning.